Branding, especially for small and medium-sized enterprises, can be neglected. What happens is that they would create a logo, then a website or social media account, and call it a day. Learning and understanding that Branding is much deeper than that can make a difference in the business’ growth.
RECALL.
With a good, consistent, and well-thought-out Branding strategy, Customers will be able to recall a product. The same is true even for businesses that provide services.
Being on-brand means that when a consumer needs your product, you will be one of the first brands they will consider buying. This is because they remember who you are, and what you do.
Brand recall can even be as significant as associating a certain color or design element with your brand. Take buying coffee as an example. If a consumer is craving a cup of coffee, when they see a coffee shop that's green or has a circular logo, Starbucks immediately comes into mind. Even though they're not sure if what they saw was actually Starbucks or just another coffee shop that happens to have the same color and logo shape, their mind would still immediately think of the mentioned brand.
LOYALTY.
Now that consumers are aware of who you are or what you look like, the next target would be their loyalty. It's not enough to gain recall. At the end of the day, a purchase is what's important. Branding is not just about design, but it's about the experience as well. Let's say there is a consumer that's looking for a bag. A brand they trust and a brand they know produces quality goods would be at top of their mind. Even though the bag is expensive, they will make sure to save up for it. This is because they know that it's a good investment.
SUSTAINABE GROWTH.
Lastly, loyal customers can mean sustainable growth. When customers are loyal to a product, they usually share this information with their peers. Through this, not only will your business receive free promotion, but it will also reach a wider set of audience.
With that said, Branding can seem like it’s a lot. It is. That’s why DOTGrapicx is here to help. Learn more about Branding at https://www.dotgrapicx.com/services/branding/
